Requirements of Online Marketing Specialist:

• Any Bachelors degree holder with about 1 to 2 years of relevant experience
• Understanding of online marketing a must
• Passion for Search Engine Marketing, the Customer and Analytics.
• Strong written and verbal communication skills.
• Strong Microsoft Excel and PowerPoint user.
• Ability to perform ROI analysis and identify tactics for constant improvement.
• Detail-oriented and highly organized with the ability to handle multiple-tasks simultaneously and meet deadlines.
• Self-motivated with a high level of initiative and a sense of urgency.
• Familiarity with web services, APIs and data feeds a plus.
• Stats-junkie; analytical, comfortable with large amounts of numbers/number crunching.
• Strong attention to detail and ability to manage multiple tasks simultaneously.
  

Job Description:

• Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.
• Manage our Paid Search campaigns and budgets.
• Understand, optimize and expand our keyword list.
• Manage weekly and monthly reporting and tracking, flagging issues and report metrics appropriately.
• Develop and manage metrics and budgets; understand and implement coding schemes for tracking purposes.
• Analyze and report program performance; provide results and recommendations for improvement and new programs.
• Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation.
• Effectively manage outside partnerships to maximize ROI on program investment.
• Propose new marketing program ideas and execute these programs.
• Develop ad copy, landing pages, banner creatives and other marketing collateral.
• Create feature specification documents for changes to the website and other online projects.
• Provide support for other areas of marketing as needed.
  

Please send your latest CV in the prescribed format to careers@vlifesciences.com clearly mentioning the position code in the subject of your mail.